Kansas City is filled with quality, customer-loved businesses. With this in mind, anyone running a business needs to put tons of work into their SEO practices if they want to stand out amongst the massive amount of competition in this amazing city. To assist you in doing just that, here are six SEO-boosting tips to improve your web design for Kansas City customers:
1. Craft Search Engine Friendly Site Navigation
If you don’t know how to make Flash objects accessible and web-crawler-friendly, using Flash as your website’s navigational tool can hurt your SEO rankings in the long run. Flash-based websites are very difficult for search engines to crawl, which has made them less popular in today’s online landscape (especially for cutting-edge businesses). Amazon navigation CSS, JavaScript, and other more modernized tools can nearly always deliver the fancy effects you require without degrading your search engine rankings. Proper Kansas City web design services can ensure that you unlock this quality on your web pages.
2. Keep URLs Search Friendly
Query strings and other crawl-intensive URLs are not permitted in search-friendly URLs. The best URLs include words that describe the page’s content, allowing anyone to understand the theme and usefulness of a site just by looking at its URL. The more simplified, direct, and value-packed you can make your URLs, the better. Additionally, you should always watch out for CMSs that build their page URLs automatically and employ unique coding. Using tools that will consider your SEO in tandem with your site’s design is key. Using a good content management system will enable you to keep your URLs looking slick, which will in turn dramatically boost your website’s ranking in search engine results.
3. Constantly Post Fresh Content
If your website contains a blog, you might want to think about creating space on all of your web pages for a few snippets of the most recent entries. Search engines enjoy it when the content of web pages changes occasionally since it shows that the site is still active. Additionally, this strategy emphasizes your business’s value to your customers and helps them optimize their lifestyles. The better your content is written, and the more frequently it’s updated, the better. Increased crawling frequency by search engines coincides with changing material. You shouldn’t display whole posts on pages that are not fully dedicated to a blog post, however, because doing so can lead to issues with duplicate content (which can end up hurting your search engine rankings in the long run).
4. Pay Attention to W3C Standards
Who doesn’t like well-written, clear code? Your customers sure do, so you better guarantee that each of your web pages is cleaned up properly and that they adhere to W3C standards. After all, an indicator of how effectively a website is built is clean code, which makes a site easier to index. Following W3C guidelines also practically compels you to use semantic markup, which is beneficial for SEO. The more you educate yourself about the importance of W3C standards, the more valuable your websites will have.
5. Consider Search Engine “Spiders”
A website’s content is its lifeblood, and search engines eat it up. Make sure to consider a decent content organization setup while creating a website, to ensure your content will be seen by what the pros call “search engine spiders.” The more you pay attention to your initial web design planning, the less you’ll have to make adjustments to make your content and site friendly to these useful “spiders.” Avoid using images for text, and other amateur mistakes, and you’ll be in a solid position from the word go. If you’re going with a less traditional web design setup, you’ll need to consult pros to ensure these choices will not hurt your ability to rank high on search engines.
6. Meta Data is Key
Keywords, page titles, and web page descriptions should all be unique. These adjustments guarantee that search engine “spiders” understand the value of your website more immediately, after all. Frequently, web designers will construct a website template but forget to update the meta data. When this happens, numerous pages will still use the original placeholder data they were initially designed with, hurting their SEO optimization as a result. Every page should have its own collection of meta information because this is one of the ways that search engines can better understand how the website is organized.
Keep Your Design Fun
In addition to professionalism and SEO, you want to consider how fun your website’s pages are to use. The more enjoyable they are, the more likely customers are to return to them. This can also be incredibly useful for building positive word-of-mouth advertising for your business.
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